"I am beyond grateful to have shared this experience with Safeway and my fellow Albertans. That collective energy was a once-in-a-lifetime feeling I will never forget.”
Brett Kissel made history on June 13 and 14, 2020, at the River Cree Casino parking lot with eight sold-out “Brett Kissel – Live at the Drive-In” shows, a first-of-its-kind, social-distanced drive-in country music concert series.
Thanks to Safeway Canada’s support and Albertans’ generosity, one hundred percent of the event’s ticket sales went to Food Banks Alberta and Enoch Cree Nation, garnering a total donation of more than $70,000. The monies raised will support 97 food banks across Alberta and gives Food Banks Alberta immediate flexibility to ensure those dollars go to areas of the organization that need it the most.
Kissel, along with his partners Safeway Canada, also dedicated his first two drive-in concerts exclusively to frontline heroes to show appreciation for their tireless work. The two events drew 360 guest-vehicles and included store employees, emergency responders, frontline health care workers, and community partners from the Edmonton Food Bank and Food Banks Alberta.
Windspeaker Radio spoke with Brett and Safeway Canada prior to the Drive in Concert, listen here