The campaign is part of the Elks organizational commitment to advancing reconciliation, as guided by the Truth and Reconciliation Commission’s work
Edmonton Elks orange shirts featuring the art of a local teen are now available for purchase, with all proceeds going towards a charity supporting Indigenous youth.
The campaign was spurred by the work of Izaiah Masuskapoe, an Indigenous student at West Edmonton’s St. Thomas More Catholic Junior High School. Masuskapoe submitted his take on the Elks logo after being inspired by the B.C. Lions recent work with Kwakwaka’wakw/Tlingit artist Corrine Hunt.
Masuskapoe’s stylized Elks logo was first shared by the franchise on September 30, as the country reflected on the first National Day for Truth and Reconciliation.
Masuskapoe’s logo will be available for purchase on a t-shirt, with all proceeds going directly to Spirit North, which empowers Indigenous youth to be unstoppable in sport, school and life. Shirts purchased online will ship the first week of November.
You can pre-order a shirt online and also in-person at the team’s game on October 29 against the Hamilton Tiger-Cats.
Izaiah’s Elks logo is now a shirt! We had a lot of requests, we listened. It’s up for presale on https://t.co/deSTHsnoBx!— Edmonton Elks (@elks) October 22, 2021
Proceeds go to Spirit North, empowering Indigenous youth to be unstoppable in sport, school and life.
LINK: https://t.co/L5KS7IasB5 pic.twitter.com/EhKk7SLZ7E