Zellers is hoping to make a comeback next year, after a decade after the discount chain shut down most of it's locations.
Hudson's Bay Company said Zellers will debut a new e-commerce website, and expand it's footprint within select Hudson's Bay department stores across the country in early 2023. The company said the relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand."
The return of Zellers comes as soaring inflation drives consumers to discount retailers in search of lower prices and competition from existing stores like Walmart, Dollarama and Giant Tiger.
Zellers was founded in 1931 and acquired by HBC in 1978. It operated as the discount division of Hudson's Bay department stores, with the big slogan "Where the lowest price is the law."
The store hit its peak of 350 locations in the late 1990s before losing ground to big box competitors like Walmart.
In 2011, HBC announced plans to sell the majority of its remaining Zellers leases to Target, closing most of their stores by 2013. The retailer kept a handful of Zellers locations open as liquidation outlets until 2020.